Wednesday, September 19, 2012

I Really Stepped in it This Time

Fair warning to the reader: if you find the S-word and the C-word (not the really bad C word though) offensive, you should skip this post. 

Anyone that blogs knows that there are some pretty amusing search queries that lead people to your blog.  For my blog, the term "squirrel porn" is in the top 3 of referring keyword searches.  Seriously?  Yep, seriously. 

As disturbing as those of us that aren't into squirrel porn might find that, I can't help but wonder what people would think of my search queries especially when they lead me to sites like that of the Point Reyes Compost Co. 



There's really no need to discuss the terms I may have been using when I landed in this place on the internet.  The important thing is, I found it and I am happier for it.  It provided me with at least 20 minutes of day-dreaming entertainment in which I imagined all the clever things you could say if you worked for this company. 
  • When you're feeling sick: "Sorry, Boss, I'm not feeling like crap today so I'm going to stay home."
  • When you're feeling totally efficient: "I've got this shit in the bag!"
  • When you're optimistic about the business: "I think we'll sell a shitload of product today."
  • When the spouse asks how you're feeling at the end of the day: "Totally pooped."
Even though Point Reyes is only a hundred miles from Sacramento, I have not seen this product for sale in my area but a quick look at their "where to buy" page reveals that I just haven't been shopping at the right places . . . most notably/surprisingly, Whole Foods.  So the next time I run to the grocery store I can say to my wife without a trace of irony that "I'm just going to buy some crap and I'll be right back." 

I really don't know if their claim that their poop is "premium" holds water, but I'm willing to trust them on this one if for no other reason than I appreciate both their humor and their attempt to do something good with what might otherwise be a shitty problem.  How could I not want to support a company that proudly states, "our products are mostly crap"?  On the "About Us" page they explain their motivation for the company saying:

When the economy turned to crap, it dawned on Teddy that perhaps he should do the same. After all, his wife’s family owns a ranch full of animals providing some of the best manure under the sun. By creating a premium compost company, Teddy could make a living that came from and gave to the land, while spending more time with his wife and kids.

Throughout his career life, Teddy has always felt strongly that people need to learn how to financially nourish themselves and sustain their businesses by using what nature and the land provides. And that’s exactly what he’s doing with Point Reyes Compost Company – taking regional products and investing them back into the land, creating an endless lifecycle while providing backyard farmer products that are used by other backyard farmers like Teddy. Ain’t poop grand?
Indeed, it is Teddy.  And I write that with a shit-eating grin on my face too. 

7 comments:

  1. Oh I love it! It's great to find a company with a sense of humor (especially in this economy!) I love all the opportunities for poop-related humor that you came up with as well.

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    1. I agree, Indie. It seems like most companies lack a sense of humor because they are worried about offending someone. I get that. But I also want to support the companies that provide a product I need or believe in and it's even better if they can make me laugh along the way.

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  2. As my father likes to say, "Sometimes you have to say sh*t when you've had a mouthfull." Or, I guess, a trunkfull. Nice.

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    1. Clearly your father is a wise man, Calvin.

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  3. Cute! Love that they came up with a humorous slogan. I think with all this free advertising, you should be able to get a load of crap for free! ;)

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    1. I certainly wouldn't turn down getting "dumped on" in that case.

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  4. Man, there's altogether too much seriousness in this world. Hurrah for them -- and you.

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